Travel to southern Italy is often regarded by tourists as a journey route that emphasizes both beauty and culture. As the two major gateway cities in southern Italy, Naples and Bari attract travelers from all over the world to experience the passion and charm of the Mediterranean.
Although it is not a long-distance flight from Naples to Bari, it is one of the common inland transfer routes for tourists. Among many airlines, ITA Airways and Ryanair are the two most commonly chosen options. So, if you are a traveler who pays attention to cost-effectiveness, or a tourist who prefers comfort, which airline should you choose?
1. ITA Airways: The “new generation” of Italian national airlines
Airline background
ITA Airways (Italia Trasporto Aereo) is the new Italian national airline established in 2020, formerly known as Alitalia. The birth of this airline marks a new starting point for Italy after the reorganization of the aviation market. ITA focuses on more environmental protection, service upgrades and operational optimization, and is committed to creating a modern national aviation image. Headquartered in Rome, its business covers all major cities in Italy, especially in the southern market.
Route Features and Service Concept
Although ITA’s current route layout in the domestic market of Italy is relatively conservative, it still maintains high-frequency flights between some core cities, especially between Rome, Milan, Naples and Bari. Its service concept still continues the standards of the Alitalia period, emphasizing Italian service experience, clean cabin and relatively spacious seat space. For business travelers and travelers who pursue comfort, the options provided by ITA are undoubtedly more attractive.
2. Ryanair: A typical representative of the king of cost-effectiveness
Airline Background
Ryanair is the largest low-cost airline in Europe headquartered in Ireland, and is also one of the airline brands with the most frequent flights and the widest coverage in Europe. In Italy, its flights cover more than 20 cities, including short-distance routes between Naples and Bari. Ryanair has been vigorously expanding its European market since the early 1990s, and has become the first choice for backpackers and budget travelers with extremely low fares and “no additional services” as its core selling points.
Route layout and fare strategy
Ryanair’s fare strategy is extremely aggressive, often attracting a large number of tourists at a price of a few euros. However, the additional fees behind its fare should not be underestimated, such as seat selection, baggage, priority boarding, etc. For travelers who do not need any additional services, such pricing is very attractive; but for passengers who have a little luggage demand or comfort requirements, Ryanair’s total cost may not be as “low” as it seems.
3. Route Overview: A realistic choice from Naples to Bari
Actual route operation frequency
The route distance from Naples (NAP) to Bari (BRI) is about 220 kilometers, which takes about 3 to 4 hours by train or self-driving. Due to the short distance of this section, airlines have limited interest in its operation, and flights are not as frequent as other domestic main routes.
Currently, ITA Airways mostly transfers to Bari via Rome or Milan, not direct flights. Ryanair occasionally launches seasonal direct flights, but it may also be adjusted at any time depending on market demand. Therefore, it is recommended to check in advance whether the flight is direct and whether it operates daily before taking this route.
4. Cabin comfort comparison
ITA Airways’ comfort experience
ITA Airways’ flight cabin design is modern, with a blue and white color scheme and a certain Italian design feel. The seat space is more spacious than Ryanair, with more legroom and adjustable seat tilt angle. In-flight service includes a drink and snacks, and economy class also provides free hand luggage and pre-boarding seat selection service.
For short-haul routes of about 1 hour, this level of comfort is already very impressive, suitable for tourists who want to take a break during the journey.

Ryanair’s functionalist cabin
Ryanair’s cabin design takes a “minimalist” route, with plastic seats and non-adjustable tilt angles. The seat layout is designed to maximize passenger capacity, and the space is relatively compact, especially for taller passengers. The cabin lighting is bright, but there is no entertainment system or comfort-enhancing services overall.
However, Ryanair’s short range and fast takeoff and landing make this design a practical choice for budget-conscious travelers.
5. Service and Customer Experience Evaluation
ITA Airways Service Reputation
As a national airline, ITA Airways flight attendants generally receive good professional training, and their service is more meticulous and friendly. Passengers have a smooth boarding experience, and the ground service is relatively standardized. The official website and mobile terminal are easy to operate, supporting multiple languages such as Italian and English, and the after-sales service response is relatively fast.
Ryanair’s Service Positioning
Ryanair is not known for its service, and most of its services require additional fees. Flight attendants usually prioritize efficiency and rarely have additional communication. The boarding process is strict, and it is normal for late arrivals to be cancelled and no refunds or changes. The customer service response time is long. Although the official website supports multiple languages, the user experience of the operation interface is average, and the complaint feedback cycle is long.
However, Ryanair performs quite well in terms of punctuality, which is a highlight of its service system.
6. Baggage policy and fee differences
ITA Airways’ baggage policy
Even in the most basic economy class, ITA Airways usually allows one hand luggage (no more than 8 kg) and one personal item (such as a backpack or computer bag). Checked luggage is free in some cabins, and the overweight luggage fee is reasonable. You can easily add extra luggage options when booking on the official website.
Ryanair’s luggage fee strategy
Ryanair’s lowest fare usually does not include any luggage, only a small carry-on bag is allowed (it must fit under the front seat). If you need additional luggage service, you need to purchase the “Priority Boarding + Hand Baggage” package, or pay extra for checked luggage, starting at 15 euros.
In comparison, if passengers have luggage needs, Ryanair’s price advantage will be quickly consumed.
7. Booking platform recommendation
Skyscanner
Skyscanner is a world-renowned flight search platform that supports multiple currencies and languages, suitable for global passengers to check the best fares. The platform has a powerful comparison function, especially for finding out whether seasonal flights from Naples to Bari are open and price fluctuation trends.

Google Flights
The advantage of Google Flights lies in its accurate prediction function and smooth interface operation. Users can find the best departure date based on the price curve, and can also easily view airline service details and direct flight options, which is suitable for travelers with strong planning.
Kiwi.com
Kiwi.com supports complex itineraries combining multiple segments, which is very practical for routes with few flights such as Naples-Bari. Its “Protect Connection Guarantee” function can also provide passengers with alternative flights or refunds when the transfer fails, which is suitable for passengers who are worried about the risk of transfer.
8. Total Cost Budget Analysis
ITA Airways Total Cost
ITA Airways’ economy class fares are usually 60 to 90 euros, and the cost already includes hand and checked baggage services, so passengers do not need to pay extra baggage fees. Basic meals and seat selection services are also provided on board, which are suitable for passengers who need a higher level of comfort and a complete flight experience. The total cost is roughly between 70 and 100 euros, and the cost-effectiveness is reflected in the “all-inclusive” service.
Ryanair Total Cost
Ryanair’s fares are very attractive, starting at 10 euros, but the basic fare only includes random seats and very small carry-on items. If you need hand luggage, preferred seats and checked luggage services, you will need to pay extra – the total cost of these items may reach more than 30 euros. The total cost is about 40 to 60 euros, which is suitable for travelers with limited budgets and who can reduce their luggage.
9. Recommended for the crowd
Reasons for choosing ITA Airways
ITA Airways provides more spacious and comfortable seats and a more stable service experience. Luggage and seat selection are included in the fare, which is very suitable for family travelers, business people or passengers who want a comfortable and smooth flight process. Although the price is slightly higher and some flights are connecting routes, the overall experience is stable and suitable for users who do not want to pay for each service separately.
Reasons for choosing Ryanair
Ryanair is a typical low-cost airline, especially for backpackers or short-distance travelers with limited budgets. Its fares are very cheap. If you only bring carry-on items and give up seat selection, you can greatly reduce the cost of travel. In addition, some flights provide direct flights, and the flight punctuality rate is also high. However, you need to accept a lower level of comfort and a payment mechanism for additional services, which is suitable for travelers who are willing to “trade price for simplicity”.
Naples to Bari may seem like a short journey, but it truly presents the aviation game of “high cost performance VS high quality service”. Ryanair attracts travelers with low prices, while ITA Airways wins the hearts of loyal customers with stability and comfort.
Next time you stand at the boarding gate of Naples Airport, think about it: Do you want to save money and buy more gelato, or do you want to change to a leisurely flight to welcome the Adriatic sea breeze?